East of the Sun, West of the Moon

2005/6/7

A bridge too far

Filed under: News — Erwin @ 8:28 pm

I can’t believe they’re seriously considering this, but a Canadian publisher apparently wants to place ads in textbooks!

For the past several months, McGraw-Hill Ryerson Ltd., one of the country’s largest publishers of university textbooks, has been quietly trying to coax companies into buying advertising space in their texts.

I hope this backfires horribly, they would certainly deserve it.

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