The Future

You may have heard about this ridiculous bill that the movie industry is trying to push through in the USA. Well, the people that buy into the movie industry are trying, anyway.

The proposed legislation would make fast-forwarding through those ads illegal — not only in theaters, but also at home, …

They can’t possibly be serious. They can’t. This is an early April Fools joke, right? I mean, let me get this straight, are they going to:

  • fine people for showing up late at a movie theatre?
  • stop them from walking out the theatre to go to the bathroom or get some extra snacks, during the ads?
  • tie me to my chair so I can’t walk into the kitchen?
  • disable the mute button too?

And that’s of course just the beginning. Next they plan to:

  • Prevent you from changing to a different channel when there’s an ad break in progress.
  • Stop you from skipping past the ad-pages in your favourite magazine.
  • Make it impossible to toss the snail-mail spam you get, it’ll jump right out of the trash when you try, onto the table so you can read it.
  • … fill in more ridiculous thoughts here…

Whatever these people are smoking, I’d love to have some of it, because it must be pretty damn strong!